May 6, 2025, by Helen Yang, CFA, Founder & CEO | Andes Risk


In today’s fast-moving, headline-driven market, uncertainty is the only constant. From political disruption and interest rate swings to unpredictable global events, investors are more anxious than ever—and advisors are under increasing pressure to deliver calm, clarity, and confidence.

So, what should you be doing right now to protect your book, strengthen client relationships, and stay ahead of the curve?

Here are the top five actions every advisor should be taking right now—and how Andes Risk helps you do it faster, smarter, and with greater impact.

1. Reassess Client Risk—Beyond the Questionnaire

Markets shift. So do client emotions.

Your clients may have completed a risk tolerance questionnaire five years ago, but that doesn’t mean they’ll respond the same way today.

Now is the time to revisit and reassess not just their risk tolerance, but also their risk perception, capacity, and composure—especially after recent volatility. Look for tools that go beyond static scores and capture how your clients might actually behave when the market drops 10% overnight.

Traditional risk tolerance tools offer a snapshot—but miss the full picture. Andes Risk’s 4D Risk Framework goes further by assessing:

  • Risk Tolerance
  • Risk Capacity
  • Risk Perception
  • Risk Composure

This allows you to understand how clients feel, think, and behave under pressure—so you can anticipate reactions before they happen.

Behavioral finance isn’t a buzzword—it’s your edge.

2. Tailor Conversations to Investor Type

Not every client is built the same.

Some are passive investors who stay the course. Others are trend followers who panic-sell at the worst times. And then there are contrarians, looking for buying opportunities amid the chaos.

Knowing who’s sitting across from you allows you to coach instead of react. 

Andes Risk uses proprietary behavioral insights to classify your clients and give you real-time visibility into their likely emotional responses. Get personalized behavioral profiles to tailor your messaging, deepen trust, and proactively guide clients through uncertainty.

It’s not just about managing money—it’s about managing emotion.

3. Use the Investment Policy Statement as a North Star

When markets panic, remind clients of the plan.

In turbulent markets, clients forget the plan. That’s why the Investment Policy Statement (IPS) matters more now than ever. A well-crafted IPS reminds clients of their long-term goals, risk parameters, and agreed-upon strategies—keeping them grounded when fear creeps in.

With just one click, Andes Risk generates a deeply personalized IPS based on each client’s unique behavioral profile and investment goals. Use it as a planning tool, a compliance document, and—most importantly—a psychological anchor during market stress.

4. Visualize Portfolio Risk Clearly and Intuitively

Clients don’t want jardon. They want clarity.

Show portfolio risk in a way that makes sense to the average investor. Use intuitive visual tools that allow you to compare portfolio proposals side-by-side, based on both time horizon and risk profile—not one or the other.

Andes Risk’s Proposal Generator and Portfolio Visualizer helps you build proposals that reflect both time horizon and behavioral risk profile, not one or the other. It’s a powerful way to align recommendations with actual investor behavior—and win new business.

The right visuals can turn confusion into confidence—and prospects into clients.

5. Lead with Empathy, Close with Discipline

Empathy earns trust. Data secures decisions.

This market is an opportunity to build lasting relationships. Don’t hide from client anxiety—acknowledge it. Listen closely. Then bring them back to the plan.

Empathy is your superpower right now, but it only works when paired with disciplined, data-driven advice. When you show clients you understand both their goals and their behavior, you become more than an advisor. You become their trusted financial guide.

Andes Risk equips you with both the emotional insights and quantitative guardrails you need to be a better coach, communicator, and fiduciary. It’s the behavioral-finance-powered edge that top advisors are using to differentiate themselves and grow their book—even in turbulent times.

Market volatility doesn’t just test portfolios—it tests relationships. The advisors who succeed through this period will be the ones who deepen trust, personalize their approach, and lead with both heart and rigor. Your clients don’t just want performance—they want peace of mind. Andes Risk helps you deliver both.

Download our Latest eBook – The Next Generation 4D Risk Framework that explores how behavioral finance is reshaping wealth management—and how advisors and asset managers can use it to drive better outcomes and deeper trust. Download now.

Interested in Learning More?

Want to see how Andes Risk helps you do all of this—and more? Register for a consultation with our team.